Business Development Director

I was mere five years of age when my father (Farhan Hanif) started taking me to the market shop during holidays and free time from school. I was always asked to sit silently during meetings and observe the conversations and deal making with different individuals. Since official establishment in 2003, I have witnessed the exponential growth Crown Group has experienced. From the time my father was guiding the shop painter to be careful on the walls by handling the brush himself to the time he was discussing the potential deals with AKD, I have seen it all. I have seen the organization grow in size along with my age which I can truly perceive as a third sibling.

Being involved throughout these stages of business expansion has built a strong passion within me to play a vital role into making it a diverse multinational group. There are thousands of examples in Pakistan where sole trader companies have emerged into the becoming medium-sized enterprises yet have failed to outgrow the category. I will be graduating from the Number 1 Business School in the UK (Complete University Guide), the University of Bath and will be joining the firm full time with the core mission of deep-diving into learning internal operations to draw strategies of diversification and market expansion in relevance of the existing opportunities. I plan to take inspirations from the Western business environment and tactically converge them into our organizational culture to improve the goal orientation mentality. I believe the top priorities for our organization as a brand is to vertically integrate backwards and forward by opening manufacturing facilities and retail points respectively. Other diversification opportunities will be explored once the core businesses are well settled into sustainable growth rates.

Overall, I am still very young and have a lot to learn and understand before coming into the strategic decision-making position. However, I do have the responsibility of leading and tailoring the future of the group which gets me nervous and passionately excited at the same time.

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Join the Journey of Success

Join the dynamic team at Crown Group, where innovation meets dedication in the heart of our operations. As part of our diverse workforce of over 5,000 Crownians, you’ll contribute to a legacy of excellence that spans 19 years and stretches across five countries.