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Crown Group has consistently been at the forefront of innovation and development in Pakistan’s automotive parts industry. In 2022, the group elevated its commitment to fostering growth and loyalty within its retailer network by introducing the Rocket Retailers Scheme. This groundbreaking initiative served as a strategic loyalty program aimed at empowering retailers through cutting-edge technology, transforming the way they conduct business and interact with the company.
The Rocket Retailers Scheme was conceptualized to strengthen the bond between Crown Group and its network of retailers. The initiative introduced a technology-driven approach that facilitated performance tracking and encouraged retailers to exceed sales targets through a competitive yet rewarding framework. Retailers actively participating in the company’s Runs Programm—a loyalty program tailored for consistent performers—were given clear goals to achieve within specific timeframes.
To support these objectives, Crown Group leveraged its mobile application, Crown One, as the primary tool for communication and performance monitoring. This app-enabled real-time tracking of targets, progress, and achievements, making it easier for retailers to stay motivated and aligned with company goals.
The first of the many Rocket Retailers Conventions in 2022 was held on February 11, 2022, in Karachi. This landmark event began a nationwide effort to connect with retailers, introduce them to new technological advancements, and inspire a forward-thinking mindset.
The Karachi convention was a hub of activity, bringing together retailers from various regions under one roof. It provided an opportunity for Crown Group to:
Following the successful launch in Karachi, several conventions were held across the country. These events served as a platform to connect with retailers in diverse markets, ensuring that no region was left behind in Crown Group’s journey toward technological integration.
The Rocket Retailers Scheme and its associated conventions represent Crown Group’s commitment to staying ahead in an increasingly competitive industry. By combining loyalty programs with technological advancements, the group has set a new benchmark for retailer engagement in Pakistan.
As technology continues to revolutionize industries, Crown Group’s forward-thinking approach ensures that its retailers are equipped with the tools and knowledge they need to thrive. The success of the Rocket Retailers Conventions 2022 stands as a testament to Crown Group’s dedication to innovation, collaboration, and growth for all members of its ecosystem.
These conventions were not just events but a movement toward a more connected, technology-driven future for the company and its retailers. Crown Group’s unwavering vision and efforts promise a brighter, more prosperous path for all stakeholders involved.
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Crown Group demonstrated its commitment to sustainability at the Solar Pakistan 2024 Expo, showcasing its innovations through Crown Solar and Benling Pakistan. With cutting-edge solar technologies and electric motorcycles..
Crown Group demonstrated its commitment to sustainability at the Solar Pakistan 2024 Expo, showcasing its innovations through Crown Solar and Benling Pakistan. With cutting-edge solar technologies and electric motorcycles..
Crown Group demonstrated its commitment to sustainability at the Solar Pakistan 2024 Expo, showcasing its innovations through Crown Solar and Benling Pakistan. With cutting-edge solar technologies and electric motorcycles..
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